[last updated - August 2025]
10Ten took Visit Rwanda’s sports partnerships and turned them into a content strategy with global reach. Working with Arsenal, PSG and other top-tier teams, we built a social presence that went beyond sponsorship logos. Our creative direction linked Rwanda’s tourism story with the excitement of matchday and the prestige of world football.
We developed a repeatable system for capturing and repurposing moments across platforms. This included behind-the-scenes access with players, cultural showcases during team visits, and high-impact edits that resonated with fans. The content was optimised for each audience: from Premier League supporters in London to Ligue 1 fans in Paris, driving engagement and building positive brand sentiment.