LFDY needed more than just faces to represent the brand. They needed talent that could live and breathe its culture. We worked to identify, approach and secure creators who fit the brand’s streetwear DNA and could connect authentically with its audience.
Every selection was intentional, building a roster that not only looked the part but could influence conversations in the right spaces.
Our work went beyond finding talent. We developed relationships, briefed them on the creative vision, and ensured their content felt organic yet on-brand. By aligning talent output with LFDY’s campaigns, drops and events, we turned individual creators into a connected network that strengthened the brand’s cultural presence and reach.