How we turned Camden Market’s social channels into a business: vendors now pay to be featured; making organic content a new source of revenue.

We didn’t just manage Camden Market’s socials. we redefined what they could do. By leaning into cultural trends, creator-style reels, and highly shareable formats, we transformed the brand from a local favourite into a digital destination. In just 14 months, we scaled Instagram to 600K+ and TikTok to 320K+, proving that a smart organic strategy doesn’t just build followers. It builds equity.