Social media & brand launch

Social media & brand launch

ANNABEL

ANNABEL

The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.

Social media & brand launch

ANNABEL

The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.

Launching Mallorca’s most iconic restaurant

Launching Mallorca’s most iconic restaurant

Outcomes

Outcomes

Outcomes

Outcomes

[last updated - August 2025]

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Crafting desire before day one

Crafting desire before day one

Crafting desire before day one

Crafting desire before day one


Before the first guest stepped through the door, Annabel was already a name people wanted to be part of. We built the brand’s online presence from the ground up, designing a feed that spoke in the language of luxury, exclusivity and Mediterranean indulgence.

Through cinematic teasers, elegant reels and curated storytelling, we turned anticipation into demand. The result? a fully booked opening night and a waitlist before the first plate was served.

From pre-launch hype to island icon

From pre-launch hype to island icon

From pre-launch hype to island icon

From pre-launch hype to island icon


Annabel quickly became more than a restaurant; it became the place to be in Palmanova. Our strategy transformed early followers into loyal guests, each post reinforcing an identity that was elegant, rich and effortlessly cool.

With every story, reel and carousel, we cemented Annabel’s position as one of the island’s most talked-about destinations, shaping not just a brand but a symbol of high-end Mediterranean living.